![]() ![]() We’re not talking about your mom’s passive-aggressive invitation to Mother’s Day brunch (although you shouldn’t ignore that either). You can also explore some accessibility data in this white paper featuring accessibility tips, best practices, and survey data on what other email marketers are doing. You can test your email’s accessibility for visual and other impairments before sending it out using our email accessibility tool.Īnd for a deep dive, learn how to conduct an email accessibility audit. It also includes things like color blindness, cataracts, and glaucoma. Vision impairment isn’t just about blindness or trifocals. Your subscribers shouldn’t need special decoder glasses their kids found in restaurant meal kits just to read your emails.īut poor color contrast, fonts that are too small, and other graphic design crimes against humanity can make it very hard to read your emails – especially for people who have visual impairments.Īnd in case you’re wondering, the CDC says that’s tens of millions of people just in the US. But if you’d rather avoid accidental swearing, don’t leave all the proofreading up to a frazzled editor on their third energy drink of the night.Įmail on Acid’s platform has a profanity filter built into the Spell Check feature, Plus, you can use the Inbox Display optimization feature to preview how your subject line and preheader text will look. If you really want to annoy subscribers, throw in some unnecessary F-bombs. Or it could be that you were writing about shirts and the “R” button on your keyboard stopped working. Sometimes, this can even happen because of how a subject line is awkwardly cut off on mobile devices. But accidentally including offensive words in your copy or email subject line is likely to spell disaster. And colorful language might work for some brands. When an unintended curse word shows up in an email campaign, at least some of your subscribers are going to be annoyed.Ī run-of-the-mill typo is one thing. When a toddler mispronounces a word and accidentally swears, it’s hilarious. Validate your links unless you want your emails to be annoying. Any of these things could cause broken links in emails. For example, you could have automated emails and templates with outdated URLs. The importance of this cannot be overstated. Just do a quick pre-send validation of all your links using Email on Acid’s URL Validation tool. And what a perfect way to annoy email subscribers. They have high expectations for what’s to come. Your expertly written, beautifully designed email convinced people to click. While brands have taken to creating light-hearted 404 error pages with a sprinkle of humor, there’s nothing funny about clicking a CTA button only to find it was a broken link. Segmentation and email personalization are essential if you want to stay relevant and be useful to the majority of your subscribers, with every email. It will only resonate with a subset of your audience, and it will annoy or turn off the rest of them. Simply blasting every contact with identical offers, discounts, and content is old-school thinking. And, an effective way to send irrelevant emails is to deliver the same message to everyone on your list. Guess what MarketingSherpa found to be the second-most cited reason for unsubscribing? Irrelevant emails prompted 21% of respondents to say so-long to a brand’s marketing messages. Here are ten ways to use email marketing to annoy your subscribers: Or maybe you do… If that’s the case, have we got a blog post for you! But you don’t want to get attention by annoying people so much that they want to hurl their computers or smartphones through the window. In email marketing, you need to attract attention. There are a lot of other effective ways to annoy your subscribers. The most commonly cited reason for unsubscribing from an email list is “getting too many emails in general.” But that answer was given by just 26% of respondents in a MarketingSherpa study. If your email strategy comes across like the annoying coworker everyone avoids, subscribers will tune out, opt-out, or maybe even mark your messages as spam. There are a lot of people out there who find certain types of email marketing to be just as annoying. Do you know that one annoying guy at work who’s always interrupting people during meetings, constantly talks about himself, and keeps on making rookie mistakes? ![]()
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